How to attract and win top talent

We live in a competitive world and when there is a shortage of talent, finding top talent becomes harder to do.

You have heard the phrase “the war for talent” which was derived from a late-90’s McKinsey and Co. study that surveyed 77 companies and almost 6,000 executives. From compiling the data, analysts gathered that the most important corporate resource over the next 20 years would be talent.

Build an attractive company culture that makes people want to work with your business.

We’ve all heard about the amazing office environment at Google right? The cool space, the free food, bikes around campus and the many other free perks that employees get. You likely don’t have the budget of Google but you can create an inviting & fun culture without fancy slides or gadgets. Listen to what your staff want and often it is the little things that matter.

Share your why and your vision for the company

Many of the talented people you are looking for now want to work somewhere that is not just another company. They want to know what is your why, your purpose, your vision. How do you contribute to society? How do you give back? Are you values aligned with theirs? A big packet doesn’t always help if their values do not align with yours as they are bound to leave pretty quickly.

Build a talent community

Having your own talent community is a great way to build a relationship with potential hires before you need them, making the hiring process simple and faster.

Find out what drives them

What non-monetary incentives would appeal to them? We all need money to put a shelter over our heads and food in our plate, however there are often other benefits that can make up for a lower salary. If you can find out what drives a potential new team member you’d be surprised how creative you can get when it comes to ways to get them across the line. The better you know them the easier this process will be.

Be flexible

Don’t just stick with “this is the way we have always done it”. As the war on talent heats up you need to be flexible. This will be different for everyone but could include ability to work from home some days, time in lieu, roster days off, professional development, working a 4 day week etc. Don’t lose a great new asset because you cannot be flexible.

Prioritise wellbeing

Workplace wellness is becoming very popular for a reason. It improves productivity, helps with mental health and minimises time off work, to name a few benefits. Top talent wants to know their employer truly cares about their health and well being  and creating a holistically healthful environment ultimately pays off in the form of company success.