Digital & social media are now an integral part of the business world. They are essential channels to communicate with future employers, current & potential clients and your wider network. Your online profile forms your overall digital footprint which means it gives an impression of who you are as a person and a potential employee.

Everything you do online is trackable. Every social media post, review, blog, purchase, where you have surfed the net – all leaves little footprints which can be found. You want those footprints to be positive, not negative.

Your online profile is your first impression! It can impact your success when it comes to getting an interview or winning a role.

What does your online profile say about you?

• Are you proactive and willing to learn?
• Are you a team player?
• Are you motivated?
• Are you credible?
• Are you clearly knowledgeable in your role or industry?
• Do you care what others think of you?
• Are you keeping up with technology and using it wisely?

All these things and more can be seen very clearly in your online profile. When was the last time you did an audit on your profile? When did you update your LinkedIn profile last? When did you last write an article that showcased your expertise? When did you last review your Facebook profile to ensure it was employer-friendly (I have seen candidates lose opportunities due to a poor Facebook profile).

Your online profile directly impacts your offline reputation. Opportunities are lost everyday due to a candidate having an outdated, lack lustre online profile, which makes it hard to sell you to a potential new boss. Your profile is being judged and can make the difference between being at the top of the hire list, to being glossed over during the vetting process. Where do you want to be?

A small investment in time to update your profile can result in a great outcome, in the form of new opportunities.